Profile
I’m a curious designer: I keep asking why until I understand what people actually need and what the evidence really supports. Research is one of my core instruments, and I use it to turn open questions into product decisions. The part I enjoy most is strategic: shaping what the product should build next.
Industrial design taught me to take an idea from concept to production; product management taught me to weigh user needs against business goals and delivery. I’m always learning; right now that means designing for AI and using it to ground design decisions in evidence.
Experience
Commencis
Aug 2024 – Present
Staff UX Designer (since Aug 2026) · Senior UX Designer (Aug 2024 – Aug 2026)
- Responsible for UX across Pegasus Airlines’ end-to-end digital journey on iOS, Android and web, with primary ownership of booking and payment.
- Take work from brief to release: close gaps in the brief with the PO, align with BA and PO, hand off to development and support UAT.
- Plan and run the research that informs product decisions across the journey.
- Review every deliverable the team hands off for UX quality, so nothing ships incomplete or wrong.
- With the team, shape Pegasus’s digital vision and the roadmap we propose.
Yenibiriş
Feb 2024 – Aug 2024
Product Manager
- Owned roadmap, discovery, delivery with engineering and metrics for SmartInterview and SmartTest, AI-supported recruitment products.
- A short role where I learned the product cycle from the PM side, the lens I now bring to design decisions.
Hepsiburada
Dec 2021 – Feb 2024
Product Designer
- Product designer for the cart, Hepsiburada Travel (since closed) and gamification on one of Türkiye’s largest e-commerce platforms.
- Worked on a food delivery product that was stopped before launch because it didn’t meet profitability targets.
- Owned usability testing for my areas, planning and running the tests in partnership with the research team.
HediyeSepeti
May 2021 – Dec 2025
UX Consultant, part-time (Dec 2021 – Dec 2025) · UX Researcher & Art Director (May – Dec 2021)
- Owned the user experience across the mobile app and website; turned competitor and trend research into input for engineering and product teams.
Vestel
Nov 2017 – Mar 2021
Senior Industrial Design Specialist
- Designed TVs, remote controls and smartboard accessories, from early concepts through 3D modelling, rendering and presentation; work recognised with four international design awards.
- Joined as Industrial Designer in 2017; promoted twice, in 2018 and 2019.